Cùng The IELTS Workshop khám phá cách triển khai Topic IELTS Speaking Part 2 với chủ đề Describe an advertisement that introduced a well-known product qua bài mẫu của thầy Trần Tuấn Hoàng Khang. Nhớ ghi chú lại những từ vựng và cấu trúc hữu ích để áp dụng vào bài nói của bạn nhé!
Part 2: Describe an advertisement that introduced a well-known product
You should say
- When and where you saw the advertisement
- What the product was
- How you liked the advertisement
- And explain how you felt about it
1. Bài mẫu (Sample)
One of the most memorable advertisements I’ve ever seen was for Milo malt drink. It was back in the summer of 2012, during my school break. I was just a young boy, spending a hot day at home, getting a bit bored with the TV programs I was watching. And then, a commercial started that instantly caught my eye – it was for Milo, that chocolatey drink which has a massive following across Southeast Asia and quickly became a staple in my own life.
The advertisement itself was incredibly dynamic and inspiring. It didn’t just showcase the product; it told a compelling story. The commercial featured a group of young children enthusiastically playing various sports, from football and basketball to running and swimming. The scenes were fast-paced and full of energy, depicting these kids pushing their limits and ultimately achieving their goals. Throughout the ad, the message was subtly yet powerfully reinforced: Milo is the fuel that gives them the energy to be champions.
I genuinely loved that advertisement. It moved beyond simply highlighting the taste of the drink, instead focusing on the tangible benefits it provides. The ad successfully forged a strong association between Milo and physical activity, making it seem like much more than just a beverage—it was portrayed as a vital partner in a healthy and active lifestyle. Watching it now makes me feel nostalgic for my own childhood days, and it also instilled a sense of warmth about the product’s overarching message of encouraging young people to be active and energetic.
Sample by Tran Tuan Hoang Khang , IELTS Teacher at The IELTS Workshop
2. Từ vựng (Vocabulary)
- memorable : đáng ghi nhớ, không thể nào quên
- commercial : quảng cáo (radio, tivi)
- enthusiastically : [một cách] đầy nhiệt tình
- subtly : [một cách] tinh tế, [một cách] tế nhị
- tangible benefits : lợi ích thực tế
- nostalgic : hoài niệm
Xem thêm: Cách học từ vựng IELTS hiệu quả từ thầy Đặng Trần Tùng 9.0
Part 3:
1. Do you think it is good to see the same advertisements everywhere?
From a marketing standpoint, I’d say prolonged exposure to a particular product would increase the chances for consumers to consider buying said product. From a regular guy’s point of view, I’d be interested if the products relate to my daily life, but as it gets repetitive, it’ll get stale very quickly for me.
Từ vựng:
- stale : trở nên nhàm chán
- prolonged : kéo dài
- repetitive : lặp đi lặp lại
2. Do people pay attention to advertisements on public transport?
I’d say yes, since those have caught my attention before. But arguments can be made for its effectiveness. I honestly never saw anyone in my circle buy any product because they “saw it on the side of the bus”. It can catch the attention of pedestrians, sure, but I doubt it would sell the product.
3. How does advertising affect people?
Some people, me included, don’t enjoy seeing ads at all, especially personalized ones. I always feel like they know a bit too much about my life and that alone makes me feel very vulnerable. My sister loves ads though, that might be why she scrolls Shopee so often lately.
Từ vựng:
- vulnerable : dễ bị thương tổn
4. Are advertisements good or bad for children?
On the one hand, advertisements can bring the right product to the right person. I’m talking about showing parents better and cheaper alternatives to the children’s products they are currently using. On the other hand, ads can exploit the vulnerable nature of children and capitalize on said morally grey line which I personally do not endorse.
Từ vựng:
- vulnerable : dễ bị thương tổn
- alternatives : sản phẩm thay thế
- exploit : khai thác
- capitalize : kiếm lời
5. What are the benefits of advertising?
For most, it is a way to have a personalized stream of recommendation. Since ads usually follow a strict algorithm to show consumers the product that relates to them, that they want to see. It can help products and services to reach a broader range of buyers than any “word of mouth can”, which can also be a detriment. Scams and cheap knock-offs can be advertised just as easily, so there needs to be consideration in the type of ads that’s shown to the public.
Từ vựng:
- knock-offs : hàng nhái
- personalized : cá nhân hoá
- algorithm : thuật toán
- detriment : có hại / gây hại
6. Where do we often see advertisements?
For the time being, I’d say everywhere. We’ve come to the point where ads are no longer a shoutout to a product, it is the norm of modern capitalistic society, and it deeply saddens me. Way back when, it was an effective tool to bring the right product to the right people. Now, it’s an oversaturated slop that does not provide much benefit to buyers or sellers.
Sample by Tran Tuan Hoang Khang , IELTS Teacher at The IELTS Workshop
Từ vựng mở rộng theo chủ đề
- brand awareness: mức độ nhận biết thương hiệu
- target audience: nhóm đối tượng mục tiêu
- celebrity endorsement: quảng cáo có người nổi tiếng bảo chứng
- consumer behavior: hành vi người tiêu dùng
- impulse buying: mua sắm bốc đồng
- advertising tactics: chiến thuật quảng cáo
- false claims: tuyên bố sai lệch trong quảng cáo
- digital footprint: dấu vết kỹ thuật số
- subliminal advertising: quảng cáo tiềm ẩn/ẩn ý
- brand loyalty: lòng trung thành với thương hiệu
Xem thêm: Describe an advertisement you have seen but you did not like | IELTS Speaking Part 2+3
Tạm kết
Mong rằng bài mẫu trên đã giúp bạn có cái nhìn rõ ràng hơn về cách phát triển ý tưởng với chủ đề Describe an advertisement that introduced a well-known product cũng như lựa chọn ngôn ngữ phù hợp khi gặp những câu hỏi thuộc IELTS Speaking Part 2 & 3.
Để cải thiện khả năng phản xạ và làm giàu vốn từ vựng, bạn nên luyện tập thêm với nhiều chủ đề khác nhau, đồng thời tham khảo các nguồn tài liệu hữu ích như KHO BÀI MẪU IELTS SPEAKING và Bộ đề dự đoán IELTS Speaking cập nhật mới nhất.
Ngoài ra, đừng bỏ lỡ cơ hội HỌC IELTS MIỄN PHÍ độc quyền trên website của The IELTS Workshop để bắt đầu hành trình học tập bài bản cùng đội ngũ giảng viên TIW nhé!
