Trong bài giải mẫu lần này, cô Minh Huyền của The IELTS Workshop sẽ hướng dẫn bạn trả lời topic Describe an advertisement with a famous person in it. Cùng tham khảo sample, từ vựng và một vài cách diễn đạt ghi điểm trong phần thi IELTS Speaking nhé.
Part 2: Describe an advertisement with a famous person in it
Đề bài: Describe an advertisement with a famous person in it
You should say:
- Who the person is
- Where you can see it
- What the advertisement is about
- And explain how you feel about the advertisement
1. Bài mẫu (Sample)
One advertisement that immediately comes to mind is a commercial featuring Cristiano Ronaldo, who is one of the most famous football players in the world.
I first saw this advertisement on YouTube a few years ago, and it also appeared frequently on social media platforms such as Facebook and Instagram. Since Ronaldo has millions of followers worldwide, the advertisement gained a lot of attention within a short period of time.
The commercial was promoting a sportswear brand. In the advertisement, Ronaldo was shown training intensely, overcoming challenges, and constantly pushing himself to improve. The company used his image to encourage people to stay active and adopt a healthier lifestyle.
Personally, I found the advertisement quite inspiring. What impressed me most was not only Ronaldo’s athletic ability but also his determination and discipline, which were clearly highlighted throughout the commercial. Although I am aware that advertisements are designed to persuade consumers, I think this one delivered a positive message rather than simply trying to sell products.
As a result, it left a lasting impression on me and made me view the brand more favorably.
Sample 6.5+ by Minh Huyen– IELTS Teacher at The IELTS Workshop
2. Từ vựng (Vocabulary)
- immediately comes to mind: xuất hiện ngay trong đầu
- commercial: quảng cáo (TV, video)
- gained a lot of attention: thu hút nhiều sự chú ý
- promoting a sportswear brand: quảng bá một thương hiệu đồ thể thao
- training intensely: tập luyện với cường độ cao
- overcoming challenges: vượt qua thử thách
- adopt a healthier lifestyle: theo đuổi lối sống lành mạnh hơn
- inspiring: truyền cảm hứng
- determination: sự quyết tâm
- discipline: tính kỷ luật
- persuade consumers: thuyết phục người tiêu dùng
- left a lasting impression: để lại ấn tượng lâu dài
- view the brand more favorably: có thiện cảm hơn với thương hiệu
Part 3:
1. What are the advantages and disadvantages of advertisements?
I think advertisements have both positive and negative effects.
On the one hand, they provide consumers with information about products and services, helping people make purchasing decisions more easily. For example, when a new smartphone is launched, advertisements can introduce its features and benefits.
On the other hand, some advertisements can be misleading or encourage unnecessary spending. As a result, consumers may end up buying things they do not actually need.
- purchasing decisions: quyết định mua hàng
- launched: được ra mắt
- features and benefits: tính năng và lợi ích
- misleading: gây hiểu nhầm
- unnecessary spending: chi tiêu không cần thiết
- end up buying: cuối cùng lại mua
2. Why are many advertisements endorsed by celebrities? How useful are they?
Celebrities are often used in advertisements because they already have a large fan base and enjoy a high level of public trust.
When consumers see a well-known actor, athlete, or singer recommending a product, they are more likely to pay attention to it. In other words, celebrities can increase both brand awareness and credibility.
However, their effectiveness depends on whether there is a good match between the celebrity and the product. For instance, a professional athlete promoting sports equipment seems much more convincing than promoting luxury
- celebrity endorsement: sự quảng bá của người nổi tiếng
- fan base: lượng người hâm mộ
- public trust: sự tin tưởng của công chúng
- brand awareness: mức độ nhận diện thương hiệu
- credibility: độ tin cậy
- effectiveness: tính hiệu quả
- convincing: thuyết phục
- luxury cosmetics: mỹ phẩm cao cấp
Useful Structure
- Their effectiveness depends on whether…: Hiệu quả của chúng phụ thuộc vào việc liệu…
3. What is the most important factor in an advertisement?
If I had to choose one factor, I would say relevance is the most important.
No matter how creative an advertisement is, it will not be successful if it fails to connect with its target audience. People tend to ignore advertisements that do not address their needs or interests.
For example, teenagers are generally attracted to short and entertaining advertisements, whereas older consumers may prefer detailed information about the product.
- relevance: tính liên quan
- target audience: đối tượng mục tiêu
- address someone’s needs: đáp ứng nhu cầu của ai đó
- attract attention: thu hút sự chú ý
- entertaining: mang tính giải trí
- detailed information: thông tin chi tiết
Grammar
- Conditional: If I had to choose one factor…
- No matter + clause: No matter how creative an advertisement is…
4. Why are some advertisements boring?
I think some advertisements are boring because they are repetitive and lack creativity.
Nowadays, people are constantly exposed to advertising content, so they quickly lose interest if they see the same message repeatedly. In addition, some companies focus too much on promoting their products and fail to tell an engaging story.
As a result, viewers may simply skip the advertisement without paying attention to it.
- repetitive: lặp đi lặp lại
- lack creativity: thiếu sáng tạo
- be exposed to: tiếp xúc với
- advertising content: nội dung quảng cáo
- lose interest: mất hứng thú
- engaging story: câu chuyện hấp dẫn
- skip the advertisement: bỏ qua quảng cáo
5. Is advertising important for a company? Why?
Absolutely. Advertising plays a crucial role in the success of a business.
Without advertising, many potential customers would not even be aware that a product exists. In highly competitive markets, companies need to differentiate themselves from their competitors and build a strong brand image.
Therefore, advertising can help attract new customers and maintain long-term growth.
- plays a crucial role: đóng vai trò quan trọng
- potential customers: khách hàng tiềm năng
- highly competitive markets: thị trường cạnh tranh cao
- differentiate themselves: tạo sự khác biệt
- competitors: đối thủ cạnh tranh
- brand image: hình ảnh thương hiệu
- attract new customers: thu hút khách hàng mới
- long-term growth: tăng trưởng dài hạn
6. Which is more effective, online advertising or offline advertising?
I think it depends on the target audience and the purpose of the advertising campaign.
For younger consumers, online advertising is generally more effective because they spend a significant amount of time on social media and digital platforms. In addition, online advertisements can be personalized based on users’ interests and browsing habits.
However, offline advertising still has its advantages. For example, billboards and television commercials can reach a broad audience and may appear more trustworthy to some people.
Overall, while online advertising tends to be more cost-effective nowadays, both forms can be successful when used appropriately.
- used appropriately: được sử dụng đúng cách them build stronger relationships with their peers.
- target audience: đối tượng mục tiêu
- advertising campaign: chiến dịch quảng cáo
- digital platforms: nền tảng kỹ thuật số
- personalized: được cá nhân hóa
- browsing habits: thói quen lướt web
- billboards: biển quảng cáo ngoài trời
- broad audience: lượng khán giả rộng lớn
- trustworthy: đáng tin cậy
- cost-effective: tiết kiệm chi phí
Tạm kết
Hy vọng bài mẫu trên đã giúp bạn hình dung rõ cách triển khai ý tưởng và sử dụng ngôn ngữ phù hợp khi gặp chủ đề Describe an advertisement with a famous person in it trong IELTS Speaking Part 2 & 3. Tham khảo các nguồn tài liệu hữu ích như KHO BÀI MẪU IELTS SPEAKING và Bộ đề dự đoán IELTS Speaking cập nhật mới nhất.
HỌC IELTS MIỄN PHÍ – lớp học độc quyền chỉ có trên website của The IELTS Workshop. Đăng ký để bắt đầu lộ trình học bài bản cùng thầy cô tại TIW ngay nhé!
